4 Easy E-Commerce Website Tips For Retirees

BoomerBuyerGuides
7 min readMar 25, 2023

Starting an e-commerce website is an exciting opportunity to pursue your passions and create a profitable income stream in retirement. Retirement is a time when you finally have the opportunity to do the things you love and explore new avenues. Whether it’s traveling, spending time with loved ones, or finally starting that business you’ve always dreamed of, an e-commerce site can be the perfect way to take the plunge and make your dreams a reality.

Related: Passions That Pay: Turning Hobbies Into Money-Making Machines

Many retirees have successfully started their own e-commerce websites, from selling handmade crafts to providing online tutoring services. By tapping into your skills, knowledge, and passions, you too can create a website and business that aligns with your interests and values.

Not only does starting an online business provide an outlet for your creativity and passion, but it can also help you generate a steady income in retirement. With the rise of online shopping and the ease of setting up an e-commerce website, there’s never been a better time to start your own online business.

In this article, we’ll dive into the details of how you can pursue your dreams and passions by starting an online business after retiring. We’ll share examples of successful online businesses run by retirees, introduce you to the basics of e-commerce websites, and give you the tools and guidance you need to get started. Whether you’re looking to start a new chapter in your life or simply want to earn some extra income, get ready to unleash your inner entrepreneur!

Successful Online Businesses Run by Retirees

Retirees have successfully launched countless online businesses, and you can too! For instance, a retired teacher started an online tutoring service, while a retired chef opened an online spice store. The internet offers endless possibilities for creating an online business that is fulfilling and profitable.

For a little inspiration, here’s a list of businesses both large and small that were launched by retirees:

  1. Silvernest — A homesharing platform founded by a retired entrepreneur who wanted to help seniors find affordable housing and companionship.
  2. Pacific Cookie Company — A successful cookie bakery started by a retired couple in Santa Cruz, California.
  3. Baked by Yael — A popular bakery in Washington D.C. started by a retired attorney who pursued her passion for baking.
  4. Blinds.com — A leading online window blinds and shades retailer started by a retired couple who wanted to start a business together.
  5. Golden Girls Network — A matchmaking service for roommates founded by a retired teacher who saw the need for affordable housing among seniors.
  6. Meineke — A car repair franchise started by a retired Air Force mechanic.
  7. Tutor Doctor — An in-home tutoring service started by a retired teacher who wanted to continue helping students succeed.
  8. Prairie Wind Creations — A jewelry and crafts business started by a retired farmer who began creating and selling handmade jewelry and crafts from natural materials found on their land.

These businesses are proof that retirement doesn’t have to be the end of your professional career. With the right idea, skills, and determination, you can start and run a successful business at any age.

Introduction to E-commerce Websites

Creating an e-commerce website might seem daunting at first, but it’s simpler than you might think. It’s like having your own digital storefront where customers can browse your products, add them to their cart, and complete the purchase online.

1. Use Simple Site Building Tools

Website builders are essential for creating an online business, and fortunately, there are many user-friendly and affordable options available. For example, Wix and Squarespace offer simple drag-and-drop interfaces, while Shopify provides everything you need to sell products online. And if you’re feeling more adventurous, you can use WordPress, which offers even more flexibility and functionality.

You don’t need to be a master coding wizard to create a beautiful and functional online business — just use a website builder and follow the instructions.

2. Consider Website Hosting and Associated Costs

Let’s talk a bit more about website hosting and why it’s important for your digital storefront.

Think of website hosting as the foundation of your online business. Just like you need a physical space to set up a brick-and-mortar store, you need a hosting provider to store your website’s files and make them accessible online. Without a hosting provider, your online business won’t be accessible to anyone.

The good news is that there are many affordable options available for site hosting. Shared hosting and cloud hosting are two popular options that are budget-friendly and easy to use. Shared hosting means that your website is stored on the same server as other websites, while cloud hosting means that your website is stored on multiple servers. Both options are great for beginners and can handle small to medium-sized online businesses.

If you’re using a site builder like Wix or Squarespace, hosting is usually included in their plans, so you don’t need to worry about finding a separate hosting provider. With WordPress, you’ll need to choose a hosting provider and plan separately, but don’t worry — it’s still relatively simple and can cost less to operate than self-contained products like Wix.

Choosing the right hosting provider can make a big difference in the performance of your online business. A good hosting provider will ensure that your website loads quickly is secure, and is always accessible. So, it’s worth investing some time in researching and choosing the right hosting provider for your needs.

Other expenses related to operating a website may include:

  1. Domain name renewal fees: You’ll need to renew your domain name annually or every few years, depending on the length of your registration. This is an ongoing cost to keep your website up and running.
  2. Website design and graphic design: Once your online business is up and running, you may want to update the design or create new graphics for your website. This can be done in-house or outsourced to a designer, and it can be a one-time or ongoing cost.
  3. Content creation: Creating high-quality content for your website can be time-consuming but since you’re the expert, it shouldn’t require spending money. Continuing to provide new, fresh content will help to keep your website fresh and engaging for visitors.
  4. E-commerce fees: If you’re selling products or services online, you’ll need to pay fees associated with e-commerce platforms, payment processing, and shipping. These fees are small but if you’re doing well they can add up over time.
  5. To attract visitors to your website, you’ll need to focus on marketing and advertising. This can include using free methods like social media marketing, content marketing, and SEO, to help drive traffic to your online business. By utilizing these strategies effectively, you can grow your audience and boost your online visibility without incurring additional costs.

3. Get People to Visit Your Website

Once your online business is up and running, you’ll want to start attracting visitors. Think of your website like a photography portfolio. To get people to view your photos, you need to use various traffic sources. Here are the three main traffic sources:

Pay For Traffic

Paid traffic is like displaying your photos in a gallery. It’s the practice of paying for ads or sponsored content to drive traffic to your site. Just like how displaying your photos in a gallery can attract new viewers, paid traffic can be an efficient way to quickly attract visitors to your website. Some popular platforms for paid traffic include Google Ads and Facebook Ads.

Organic Traffic — Getting Free Traffic From Search Engines

Organic traffic is like sharing your photos with friends and family. It’s the practice of optimizing your website for search engines and using content marketing to attract visitors. Just like how sharing your photos with friends and family can lead to more exposure and appreciation, generating organic traffic can be a sustainable and rewarding way to attract visitors to your site. The key to generating organic traffic is to use relevant keywords, publish high-quality and valuable content, and build backlinks from reputable websites.

Get Website Visitors by Promoting Your Site Via Social Media

Social traffic is like sharing your photos on social media. It’s the practice of using platforms like Instagram, Twitter, and Facebook to attract visitors to your website. Just like how sharing your photos on social media can attract new followers and fans, social media can be an effective way to build brand awareness and engage with your audience. The key to generating social traffic is to create engaging content and use relevant hashtags to increase visibility.

Keep in mind that while each traffic source has its advantages and disadvantages, a combination of all three can be the most effective approach. Just like how a well-rounded photography portfolio with various genres and styles can attract different types of viewers, using a combination of traffic sources can attract a diverse audience to your website.

With these traffic sources in mind, you’re now equipped to attract visitors to your online business and turn them into loyal customers.

4. Want Free Traffic? Understand These SEO Concepts

Search Engine Optimization (SEO) is the practice of focusing on building quality content so your site will rank higher in search engine results pages. Basic SEO concepts include keywords (the words people type into search engines), meta tags, and backlinks (links to your site from other websites.) Just like how a well-told story can get your message across, using the right keywords and meta tags can help your website rank higher in search engine results.

Basic SEO Tactics

Here are some easy SEO tactics that can help your website rank higher:

  • Use relevant and targeted keywords in your page titles and descriptions.
  • Create high-quality and valuable content that resonates with your audience.
  • Build backlinks from reputable websites to improve your site’s credibility.

Think of SEO tactics like crafting a well-written sentence. The right words and tone take things to the next level.

Quick Summary

Creating an online business after retiring can be a fun and rewarding endeavor. With the right tools and guidance, anyone can create a successful e-commerce website. We’ve covered the basics of e-commerce websites, site builders, hosting, and SEO concepts and tactics. It’s important to keep in mind that creating an online business requires effort and patience, but the rewards are worth it.

Remember to have fun and enjoy the journey. You might not get it right on the first try, but with practice and determination, you’ll eventually create something you can be proud of.

Originally published at https://boomerbuyerguides.com on March 25, 2023.

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BoomerBuyerGuides

We address the things that are important to retired people, or those approaching retirement including financial, health and lifestyle topics.